PRIVACY POLICY

SIGN UP! WELLNESS

Privacy Policy

Effective Date: July 13, 2026

signupforwellness.com  ·  SIGN UP! Wellness Mobile App

SIGN UP! Wellness ("SIGN UP! Wellness," "we," "us," or "our") is a health and wellness coaching brand and mobile application operated by 307 Service Experience, LLC, a limited liability company doing business as SIGN UP! Wellness.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website at signupforwellness.com (the "Website"), use the SIGN UP! Wellness mobile application (the "App"), engage with our advertising on Meta platforms (Facebook and Instagram) or other channels, book or participate in our coaching services, or otherwise interact with us.

By using our Website, App, or services, you agree to the collection and use of your information in accordance with this Policy. If you do not agree with this Policy, please do not use our Website, App, or services.

We encourage you to read this Policy carefully. If you have any questions, please contact us using the details at the end of this document.

 

1. Who We Are

SIGN UP! Wellness is operated by:

307 Service Experience, LLC

doing business as SIGN UP! Wellness

PO Box 1171, Antioch, TN 37011

United States

Email: ericlcox@SignUpForWellness.com

Phone: 615.426.2515

Founder and Principal Coach: Eric L Cox, National Board Certified Health and Wellness Coach (NBC-HWC).

SIGN UP! Wellness offers health and wellness coaching, including one-on-one coaching, group masterminds, digital courses, and the SIGN UP! Wellness mobile application. Our flagship six-week program, Burnout to Breakthrough, is designed for purpose-driven founders, executives, and leaders.

 

2. Important Notice About Coaching Services

SIGN UP! Wellness provides health and wellness coaching services, which are educational and motivational in nature. Our coaching services are NOT medical care, mental health therapy, psychological treatment, or any form of licensed clinical services. Eric L Cox is a National Board Certified Health and Wellness Coach; he is not a licensed physician, therapist, dietitian, or mental health professional.

Because we are not a covered entity under the Health Insurance Portability and Accountability Act ("HIPAA"), the information you share with us during coaching is not protected by HIPAA. However, we treat all sensitive personal information you share with us in confidence and apply the safeguards described in this Policy to protect it.

If you are experiencing a medical or mental health emergency, please contact your physician, call 911, or contact the 988 Suicide and Crisis Lifeline immediately.

 

3. Information We Collect

We collect information from you in several ways, depending on how you interact with us. The categories below explain what we collect and how.

 

3.1 Information You Provide Directly

You may provide information to us when you:

• Fill out a contact form or lead form on our Website or through a Facebook/Instagram lead ad

• Sign up for our email newsletter or SMS updates

• Book a clarity call, discovery call, or coaching session

• Purchase a coaching package, digital course, or subscribe to our App

• Create an account inside the SIGN UP! Wellness App

• Participate in a coaching session, group mastermind, or community channel inside the App

• Communicate with us by email, phone call, SMS, or messaging feature inside the App

Depending on the interaction, we may collect:

• Name, email address, phone number, mailing address

• Business/company name, job title, industry

• Payment information, including credit or debit card details (processed by our payment processors — see Section 5)

• Responses to intake forms, coaching questionnaires, and self-assessments related to burnout, wellness goals, and personal development

• Wellness tracking data you voluntarily enter into the App, including sleep, movement, nutrition, hydration, and contemplative practice check-ins

• Written responses to lesson prompts, journals, and worksheets inside the App

• Photos or images you upload to your App profile

 

3.2 Information Collected Automatically

When you visit our Website or use our App, we and our third-party service providers may automatically collect certain information about your device and how you interact with our services. This may include:

• Device information (device type, operating system, browser type)

• IP address and general geographic location (city/region level, not precise location)

• Pages viewed on our Website, features used in our App, and time spent

• Referring website (how you arrived at our site)

• Cookies and similar tracking technologies (see Section 6)

We do not currently run third-party analytics tools on our Website. When we add analytics or advertising tracking in the future — such as Meta Pixel (Facebook and Instagram) or Google Analytics — we will disclose them in this Policy and update the Effective Date at the top.

 

3.3 Information From Lead Ads and Advertising Platforms

When you complete a lead form through a Facebook or Instagram advertisement, Meta collects the information you submit (typically name, email, phone number, and answers to any qualifying questions) and shares it with us so that we can contact you to book a clarity call or send information you requested. Meta's own privacy practices govern the collection of this data at the source; see facebook.com/policy.php for their Data Policy.

If we run advertisements on Google, TikTok, LinkedIn, or other platforms in the future, similar data flows may apply and we will update this Policy.

 

3.4 Information From Coaching Sessions

One-on-one coaching sessions and group mastermind sessions are conducted via Zoom or a similar video conferencing platform. With your consent, we record these sessions for the following purposes:

• To share the recording with the participants who attended the session for personal review and reflection

• To allow Eric L Cox to review and prepare for follow-up sessions

• To identify themes and improvements for our coaching methodology (recordings are not shared publicly for this purpose)

Recordings may include your video image, voice, name, and any content you share during the session (verbal, chat, or screen-share). We will inform you at the start of each recorded session that recording is in progress, and Zoom's built-in "recording in progress" indicator will also be visible.

If you do not consent to a session being recorded, please tell us at or before the session begins and we will not record it, or we will stop the recording. If you consented to a recording but later want it deleted, contact us using the details in Section 15.

 

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and deliver our coaching services, digital courses, App features, and community access

• To communicate with you about your coaching engagement, booked sessions, program updates, and administrative matters

• To respond to inquiries you submit through contact forms, lead forms, email, phone, or SMS

• To schedule and confirm clarity calls, discovery calls, and coaching sessions

• To process payments for coaching packages, digital courses, and App subscriptions

• To send marketing and educational communications, including our newsletter, program launches, and event invitations — with your consent, and only if you have opted in

• To personalize your experience in the App and tailor the wellness tracking, community channels, and coaching content available to you

• To review coaching session recordings for the purposes described in Section 3.4

• To measure the performance of our advertising and marketing efforts

• To improve our services, develop new offerings, and maintain the security and functionality of our Website and App

• To comply with legal obligations, respond to lawful requests from authorities, and enforce our terms of service

We do not sell your personal information to third parties. We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects on you.

 

5. How We Share Your Information

We share your information only in the limited ways described below. We do not sell your personal information.

 

5.1 Service Providers

We share information with third-party service providers who help us operate our business. These providers are bound by contract or their own privacy policies to protect your information and use it only for the services they provide to us. Our current service providers include:

• Passion.io — hosts and operates the SIGN UP! Wellness mobile App on our behalf. Passion.io processes App user data, community messages, tracking data, and payment information for App subscriptions. See passion.io/privacy-policy.

• Zoom Video Communications — used to conduct one-on-one and group coaching sessions. See zoom.us/privacy.

• Stripe and/or Braintree — process payment transactions for coaching packages and digital courses. We do not store your credit card information on our servers. See stripe.com/privacy or braintreepayments.com/legal/braintree-privacy-policy.

• Calendly (or similar scheduling platform) — used to book clarity calls and coaching sessions. See calendly.com/privacy.

• Email marketing platforms (such as Mailchimp, ConvertKit, or Kit) — used to send you our newsletter and program updates if you have opted in.

• Meta Platforms (Facebook and Instagram) — used to run lead ads and, in the future, to install the Meta Pixel for ad measurement and retargeting on our Website.

• Google (Google Analytics, Google Ads, Google Workspace) — may be used in the future for Website analytics, advertising, and business email.

 

5.2 With Your Consent

We may share your information with third parties when you give us explicit permission — for example, if you ask us to introduce you to another coach, connect you with a peer for accountability, or feature your testimonial in our marketing materials.

 

5.3 Legal Compliance and Protection

We may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

 

5.4 Business Transfers

If SIGN UP! Wellness is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you (via email or a prominent notice on our Website) before your information becomes subject to a different privacy policy.

 

6. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to store session information, remember your preferences, and understand how you interact with our site. Cookies are small text files placed on your device.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that if you disable cookies, some parts of our Website may not function properly.

When we add Google Analytics, Meta Pixel, or similar advertising or measurement tools in the future, they will place additional cookies on your device. We will update this Policy at that time and — where required by law — provide a cookie consent banner on our Website so you can accept or reject non-essential cookies before they load.

 

7. Your Choices and Your Rights

 

7.1 General Rights

You have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you

• Correction — ask us to update or correct inaccurate information

• Deletion — ask us to delete your personal information, subject to legal retention requirements

• Opt-out of marketing — unsubscribe from our newsletter at any time using the link in any email we send, or reply STOP to our SMS messages

• Withdraw consent — withdraw any consent you previously gave for us to process your information, including consent to record coaching sessions

To exercise any of these rights, email us at EricLCox@SignUpForWellness.com. We will respond within a reasonable time and in accordance with applicable law.

 

7.2 California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you additional rights, including the right to know what personal information we collect, disclose, or sell about you; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information (we do not sell your information); and the right not to be discriminated against for exercising these rights.

To exercise your California privacy rights, email us at EricLCox@SignUpForWellness.com with the subject line "California Privacy Rights Request."

 

7.3 European Union and United Kingdom Residents (GDPR / UK GDPR)

If you are located in the European Union, United Kingdom, or European Economic Area, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR, including access, rectification, erasure, restriction of processing, data portability, and objection to processing. You also have the right to lodge a complaint with a supervisory authority in your country of residence.

Our legal basis for processing your personal information depends on the context: we rely on your consent for marketing communications and session recordings; on contract performance for delivering coaching services you have booked; on legitimate interests for improving our services and communicating with prospective clients; and on legal obligation for accounting and tax purposes.

 

8. How Long We Keep Your Information

We retain your personal information for as long as we need it to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Lead form and inquiry data — kept for up to 24 months after your last interaction with us, then deleted, unless you become a client

• Coaching client records — kept for the duration of our engagement plus 7 years after your last session, to comply with accounting, tax, and legal requirements

• Session recordings — kept for up to 12 months after the session, unless you request earlier deletion or you request longer retention for your personal reference

• Newsletter and marketing subscriber data — kept until you unsubscribe, plus a short suppression list to honor your unsubscribe preference

• App user data — retained according to Passion.io's platform policies while your App account is active, plus reasonable backups

• Payment records — retained as required by law (typically 7 years for tax and audit purposes)

 

9. How We Protect Your Information

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, and destruction. These measures include encrypted data transmission (HTTPS/TLS), password-protected accounts, two-factor authentication where available, secure payment processing through PCI-compliant providers, and access controls that limit who inside our organization can view your data.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If we become aware of a security breach that affects your personal information, we will notify you as required by applicable law.

 

10. Children's Privacy

Our Website, App, and services are intended for adults 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you are under 18, please do not use our Website or App, and do not submit personal information to us.

If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe we may have collected information from a child under 18, please contact us immediately at EricLCox@SignUpForWellness.com.

 

11. Third-Party Links and Services

Our Website and App may contain links to third-party websites, apps, or services that we do not own or control. This Privacy Policy does not apply to information collected by those third parties. We encourage you to review the privacy policies of any third-party services before providing them with your personal information.

 

12. International Data Transfers

SIGN UP! Wellness is based in the United States. If you are accessing our services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer.

Where required by law (for example, for transfers of personal information from the European Union), we will implement appropriate safeguards such as Standard Contractual Clauses.

 

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Tennessee, United States, without regard to its conflict of laws principles. Any disputes arising out of or relating to this Policy shall be resolved in the state or federal courts located in the State of Tennessee.

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of the Policy. If we make material changes, we will notify you by email (if you are a subscriber or client) or by posting a prominent notice on our Website before the changes take effect.

We encourage you to review this Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website, App, or services after any changes constitutes your acceptance of the updated Policy.

 

15. How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

SIGN UP! Wellness

Attn: Eric L Cox, Founder

307 Service Experience, LLC

PO Box 1171, Antioch, TN 37011

Email: EricLCox@SignUpForWellness.com

Phone: 615.426.2515

Website: signupforwellness.com

We will respond to your inquiry within a reasonable time and in accordance with applicable law.

 

SIGN UP! WELLNESS  ·  SET INTENTIONAL GOALS NOW TO UNLOCK YOUR POTENTIAL

signupforwellness.com  ·  Effective Date: July 13, 2026